15 Golden Rules

Florist Standards

  1. Creative excellence: Designs elegant, refined, and aligned with brand style. 

  1. Freshness always: Use only fresh, high-quality flowers and materials. 

  1. Attention to detail: arrangements precise, balanced, and visually pleasing. 

  1. Workspace cleanliness: Maintain a tidy and organized working area. 

  1. Timely delivery: Prepare and deliver arrangements on schedule. 

  1. Customization & personalization: Adapt designs to guest or event needs. Post special orders. 

  1. Storage & care control: Ensure proper handling and longevity of flowers, ensuring usable materials are sufficient and logged. 

  1. Collaboration with departments: Align with events, rooms, and public areas. 

Global Standards

  1. Guest acknowledgment: recognise the guest by name, identify guest preferences, and create meaningful connections.

  2. Eye contact: Maintain natural, confident eye contact to show presence and respect.

  3. Smile and say “bom dia”: this is our meaningful warm interaction towards all.

  4. Body language: Upright posture, calm movements, and composed, confident presence at all times.

  5. Interaction/Engage with guests: identify golden nuggets and gather feedback.

  6. Close every interaction with “thank you” and a wish: always thank a guest or employee and say something like, "Wishing you a great week ahead!"

  7. Service recovery & communication excellence: Take ownership, resolve issues promptly, and communicate clearly with warmth and professionalism. You should say “certainly, let me come back to you...”